Explore The Mall is a community-based initiative which opens your mall to your community with a chance of giving back to CHOC and all the wonderful work they do! With around 1000 walkers, we donate in the region of R50 000 to CHOC through a single event.
Our concept would translate into more trade for mall vendors and allow more clients to see the mall by strategically designing a course which takes them through the entirety of the mall. Vendors could advertise their shops to a whole new cross-section of the community.
Our tech-savvy team uses the latest technology and social media to drive the community to the event and around the mall. This allows us to build a profile of the shoppers helping us to see what stores they engage with and shop at.
We work with the respective mall to plan the route showing off the entirety of the mall and its facilities.
The database of participants will be shared with the mall for marketing and advertising purposes.
Driving digital traffic to the mall’s website and tenants’ website
Foot traffic for the mall
Foot traffic for tenants
Measurable ROI
Database
Marketing of the event to current fans (to get them to see different stores and parts of the mall).
Marketing of the event to a new cross-section of shoppers who want to take advantage of the specials on offer.
PR and good news stories of donations to chosen charities
Section 18a certificates for donations
Feel good factor of giving back.
Technology to guide explorers through the mall
Online registration and event website with indemnities Correspondence to send to stores to invite them to run specials and entice the explorers into their shops.
Lucky draw (sponsored prizes from stores) Marketing on all digital platforms, influencers and printed media for in-mall advertising space.
Floor decals to guide explorers
Invited local celebs / influencers / sports celebs
Radio interview with a local radio station on the day
Feel good factor of giving back.
A chance to use in mall branding/signage areas
Share supplied content for events.
A space at information to look after attendees
Discounts from mall tenants for race participants for the day only. (Discounts are redeemed on presentation of the wristband)
Store participation will include a decal on the store windows
Shared marketing communication on all mall digital advertising platforms
Usage of the digital boards within the mall to market the event
Email blast to mall tenants.
An invitation extended to Mall Ambassadors.
