Explore The Mall is a community-based initiative which opens your mall to your community with a chance of giving back to CHOC and all the wonderful work they do!  With around 1000 walkers, we donate in the region of R50 000 to CHOC through a single event.  


Our concept would translate into more trade for mall vendors and allow more clients to see the mall by strategically designing a course which takes them through the entirety of the mall.  Vendors could advertise their shops to a whole new cross-section of the community.   


Our tech-savvy team uses the latest technology and social media to drive the community to the event and around the mall. This allows us to build a profile of the shoppers helping us to see what stores they engage with and shop at.  


We work with the respective mall to plan the route showing off the entirety of the mall and its facilities.  

 The database of participants will be shared with the mall for marketing and advertising purposes.   

Other benefits include: 

Driving digital traffic to the mall’s website and tenants’ website

Foot traffic for the mall

Foot traffic for tenants

Measurable ROI


Explore The Mall Team Covers The Following Areas:   

Marketing of the event to current fans (to get them to see different stores and parts of the mall).

Marketing of the event to a new cross-section of shoppers who want to take advantage of the specials on offer.

PR and good news stories of donations to chosen charities

Section 18a certificates for donations

Feel good factor of giving back.

What You Can Expect From Our Team

Technology to guide explorers through the mall

Online registration and event website with indemnities   Correspondence to send to stores to invite them to run specials and entice the explorers into their shops.

Lucky draw (sponsored prizes from stores)  Marketing on all digital platforms, influencers and printed media for in-mall advertising space.

Floor decals to guide explorers

Invited local celebs / influencers / sports celebs

Radio interview  with a local radio station on the day

Feel good factor of giving back.

What We Require From The Mall  

A chance to use in mall branding/signage areas

Share supplied content for events.

A space at information to look after attendees

Discounts from mall tenants for race participants for the day only. (Discounts are redeemed on presentation of the wristband)

Store participation will include a decal on the store windows

Shared marketing communication on all mall digital advertising platforms

Usage of the digital boards within the mall to market the event

Email blast to mall tenants.

An invitation extended to Mall Ambassadors.

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